The all-in-one Online Store frontend for Shopify

Smart Theme consolidates 3rd-party applications, unifies support teams, and continuously evolves to maximize store performance.

From startups to Fortune 500s, the world's best brands use Smart Theme to power their eCommerce storefronts.

"TapRm is the leader in D2C beer, and we trust Smart Theme with hundreds of our brands' storefronts. Development speed, customer support, and site reliability have all been top notch. I can't recommend the Smart Theme team enough."

Jason Sherman
Founder & CEO, TapRm

What features make Smart Theme different?

Capitalize on our economy of scale by subscribing to quarterly feature drops designed to increase average order value (AOV), speed up page load times, lower monthly operating expenses, and optimize for conversion (CRO).

Build a bundle

Offer volume-based discounts with Smart Theme’s bundling experience, available on any page throughout your storefront.

One-click calls to action

Smart Theme ensures your customers’ buying decision can occur anywhere throughout their journey. One-click CTAs are present on the homepage, collection pages, product pages, and even in the cart.

Mobile-first user experience

Up to 93% of your customers are shopping on a mobile device. Smart Theme is designed with mobile visitors in mind, to ensure that they have a smooth buying experience.

Cart experience

Use Smart Theme's cart to drive increased conversion and AOV through an incentive progress bar (e.g. "You're $20 away from free shipping!) and smart in-cart upsells.

Additional Out-Of-The-Box Features

Upsells & Cross-Sells

Smart Theme comes with upsell and cross-sell components throughout the theme, including on the Product Detail Page. These consistently increase average order value without slowing down your storefront.

Shoppable Blog Posts

Smart Theme's shoppable blog posts turn your blog into an experience that converts. Just mention a product in your post and Smart Theme will display it for purchase.

Sticky Navbar / 'Add to Cart' Button

When a visitor scrolls down your product page, the main CTA will persist so they can transact at any point without having to scroll back to the top of the page.

Auto-Rotating Brag Bar

Smart Theme's auto-rotating brag bar allows you to feature as many featured logos as you would like without clogging up or slowing down your page.

Fewer Applications. Better Performance.

Brands need an enterprise grade solution with fewer applications, out of the box best practices, and a user-friendly editor. Smart Theme does just that.

Smart Theme currently replaces apps in 5 of 6 Shopify app categories

The number of apps replaced by Smart Theme increases with each release.

Marketing and conversion

Apps that help merchants promote and motivate customers to buy.

Orders and shipping

Apps that help merchants manage and process orders for customers.

Store design

Apps that help merchants customize the look and feel of their store.

Selling products

Apps that help merchants display and sell products to customers.

Store management

Apps that help merchants to manage their store.

Finding products

Apps that help merchants find and source products for their store. Coming soon to Smart Theme.

Start Smart

Fast-track your starting point with built-in features. Stay cutting-edge with continuous updates.

Traditional Shopify Themes

Minimal out of the box functionality requires the use of time, money, and resources to add and implement additional features. App downloads accrue unnecessary costs.

Smart Theme

Built-in application functionality and quarterly feature releases minimize costs, time, and resources and provide a consistently optimal storefront experience.

Plans & Pricing

Do you own multiple brands? Contact Us

monthly
monthly
Yearly
Yearly
$615
Per Month
Billed monthly
Pro
The latest version of Smart Theme Pro
Quarterly feature releases
Feature requests
Email support
Request Smart Theme
Let’s Chat
Billed monthly
Premium
All Pro features
Quarterly performance review
Request Smart Theme
$575
Per Month
Billed Annually
Pro
The latest version of Smart Theme Pro
Quarterly feature releases
Feature requests
Email support
Request Smart Theme
Let’s Chat
Billed annually
Premium
All Pro features
Quarterly performance review
Request Smart Theme
Want Design + Configuration Included?

Add branded, conversion-optimized designs and implementation. Available with the Pro and Premium plans.

What's Included
Custom Figma designs
Installation and configuration according to your designs
Conversion rate optimization strategy
3rd party application audit
Custom Pricing
What's Included
Custom Figma designs
Installation and configuration according to your designs
Conversion rate optimization strategy
3rd party application audit
Request a Quote

Not sure which plan is best for you? Start for free.

We will audit your existing storefront for free to show you how Smart Theme will improve your customers' buying experience. All you need to do is schedule a call with our team and we'll come to the call prepared with your audit.

Get a free website audit

What People Are Saying

We switched to Smart Theme because it streamlined our day-to-day operations. We found it to be more intuitive than our previous theme, and reduced OpEx combined with quarterly feature drops has made joining the Smart Theme community a clear win for us.

Claudio Conte
Owner & CEO, Bullstrap

Smart Theme and the team at Framework Labs have made a dramatic improvement to our eComm store, brand and marketing strategy. Since launching Smart Theme we've nearly doubled our conversion rates and improved our average order value (AOV) 19%. In addition, we've reduced spend on apps now unnecessary due to the many features available within Smart Theme.

Shelby Noakes
Co-Founder & CMO, Pillow Fight

The Smart Theme team has been invaluable to our growth. Their work is consistent, they have our best interests in mind, and they’re always thinking ahead to the next phase.

Chad Cunningham
VP of Product Development, X2 Performance

TapRm is the leader in D2C beer, and we trust Smart Theme with hundreds of our brands' storefronts. Development speed, customer support, and site reliability have all been top notch. I can't recommend the Smart Theme team enough.

Jason Sherman
Founder & CEO, TapRm
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