House of Macadamias is a category-leader specializing in the cultivation, processing, and distribution of high-quality macadamia nuts. Renowned for its commitment to sustainable farming practices and premium products, the company has established itself as a prominent player in the global macadamia industry.
175% increase in conversion rate
40% Increase in average order value
Increased flexibility and ease of use
“I’ve used Wordpress, Squarespace, and every other website design tool and Shopify has typically been the most limiting for me, but by using Platter’s Smart Theme product, it has unlocked a level of freedom and flexibility for the team that we’ve never had in the past.”
Before adopting Platter, House of Macadamias (HoM) faced challenges managing their Shopify store due to inflexibility of their customized theme. They needed a solution that they could maintain without engaging a team of developers.
Before Platter, every change required communication with their offshore agency, resulting in delays.
Their theme became more difficult for non-technical team members to edit with every incremental customization.
Their existing store was patched together over time and lacked a clear conversion funnel.
Platter empowered HoM's in-house team by providing flexibility, freedom, and robust out-of-the-box functionality.
Platter allowed HoM's team to make substantial website changes in-house and reduce dependence on external developers.
HoM invested heavily in marketing around the same they switched to Platter, and needed to be sure that they would be putting their ad spend against a tried-and-true conversion funnel.
“I’ve used Wordpress, Squarespace, and every other website design tool and Shopify has typically been the most limiting for me, but by using Platter’s Smart Theme product, it has unlocked a level of freedom and flexibility for the team that we’ve never had in the past.”
HoM saw remarkable improvements to their conversion rate and average order value, and their team reported substantial improvements in flexibility and ease-of-use.
HoM published their Platter storefront on October 21st, 2022, and made their first large investment in driving traffic to the store in tandem. Within their first year of using Platter, House of Macadamias witnessed a significant 175% increase in their online store's conversion rate, and their Platter storefront's highly-optimized conversion funnel paired with a strong marketing mix sustained a 4.56% conversion rate from October 2022 through October 2023.
HoM changed their product catalog and increased prices at the end of 2022. The remaining lift in their average order value came from upsells and cross-sells embedded throughout their Platter purchase funnel, including in the cart drawer.
The below screenshot compares November of 2022 through January 2024 to the same time period in 2020 through 2022. While the 3-digit improvement to conversion rate is largely due to the introduction of high-intent customers during this time period, a conversion rate higher than 4% sustained over 16 months is a clear testament to a seamless conversion funnel courtesy of Platter.
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